SOLERO GREEN

Olá partnered with Iberdrola to launch a limited summer edition: a green apple Solero inspired by sustainable energy.
But this ice cream didn’t just cool people down during summer, it also helped warm their winter.
Each ice cream stick contained a unique code that consumers could collect and later redeem as discounts on their electricity bills during the colder months.
The campaign was built around the contrast between cold and warmth: an ice cream made for the hottest days of the year that could ultimately help people when temperatures dropped.
By turning a simple summer purchase into real winter savings, Olá and Iberdrola transformed a seasonal product into a useful, emotional and memorable brand experience.