POP-UP VIDEOCLUB

With thousands of titles available, Netflix users tend to consume mostly recent releases and viral content, leaving many classic films forgotten within the platform’s catalog.
To bring these iconic titles back into the spotlight, Netflix introduces Video-Club Pop-Up: temporary video rental stores placed in high-traffic areas, recreating the nostalgic atmosphere of old-school video clubs. Inside each movie case, visitors discover a QR Code that redirects them directly to the film on the platform, along with a subscription discount offer.The campaign also expands into digital culture through influencers, who receive personalized boxes featuring their favorite classic films and share the experience online, helping generate awareness, nostalgia, and conversation around the initiative.
More than promoting forgotten titles, the campaign transforms content discovery into a physical, emotional, and memorable experience.