CHRISTMAS DINNER

At Christmas, friends, families, and coworkers gather around a table to celebrate one of the most anticipated times of the year. Between stories, memories, and long conversations, the table becomes a true home. Built on the idea that there is no better place to experience Christmas than inside an IKEA home, the brand created a campaign that brings this spirit directly into its showrooms. For one night, friends, families, and coworkers will have the opportunity to experience their Christmas dinner inside IKEA dream homes, through an exclusive dining experience prepared by a renowned chef. The campaign also expands through a series of visual pieces that communicate IKEA products through the small stories left behind at the table: a lipstick mark on a glass, an empty chair, or a stained tablecloth. Simple objects become reflections of the personalities, moments, and memories that make Christmas feel truly lived. Because IKEA believes that even spaces designed only to showcase a dream home deserve to be lived in.